BEHIND THE MIKE

Behind the Mike is a striking and contemporary brand identity for a podcast that dives deep into the voices, stories, and creative minds behind the scenes. The bold typographic logo integrates symbolic elements: a vintage microphone replaces the “I” in “BEHIND,” while a minimalist dialogue bubble forms part of the “K” in “MIKE,” visually reinforcing the concept of conversation and audio storytelling. \The design combines clean black-and-white contrast with subtle accents of warm yellow—suggesting both energy and clarity. The branding system also includes a compact acronym version, BTM, ideal for stickers, merchandise, and digital applications. It’s strong, recognizable, and adaptable across light and dark backgrounds.