A&R TUESDAY

A&R Tuesday is a bold and contemporary branding concept designed for a music-driven content series spotlighting artist discovery, creative sessions, and studio culture. The logomark features a sun-meets-soundwave symbol, combining smooth, horizontal lines with clean, geometric typography. It’s a visual nod to both the rhythmic flow of music and the consistent pulse of weekly releases. The palette blends earthy rust tones, soft olive green, and minimalist beige, offering a balance of grounded energy and visual warmth that resonates with the 18–34 creative demographic. From the retro-modern typography to the dynamic half-circle emblem that hints at horizons, vinyls, and waveforms, the branding captures the essence of indie cool and professional polish—perfect for a platform where sound meets storytelling.