ROOT BAR

Root Bar is a lifestyle-driven brand offering cold brew root drinks as a healthier, caffeine-free alternative to coffee. The concept blends sustainability, functional nutrition, and bold design to promote well-being without compromise. The brand identity combines earthy and vibrant visuals to reflect natural ingredients and joyful habits, while the packaging system emphasizes variety, flavor clarity, and shelf appeal. Root Bar is more than a drink—it’s a ritual for mindful mornings and better energy.