THE FORMER LINE

The Former Line is a visual exploration of how simple, expressive forms can transcend function and become symbols of aesthetic living. The brand identity was built around a concept of continuous lines, interpreting iconic furniture shapes into minimalist emblems. Each logomark mirrors the curves and character of its real-life counterpart, establishing a visual language that is sculptural, calm, and intentional. The palette of grounded neutrals with vibrant accents enhances the brand’s tactile sensibility, while the typography and layout reflect a restrained elegance. Through print, digital, and spatial applications, The Formerline communicates a philosophy of living slowly, purposefully, and surrounded by form that feels as thoughtful as it looks.